FlipACoin Privacy Policy
Effective date: 9 November 2026 · Version 1.0
The short version (for everyone, including teens)
- Who we are: FlipACoin is made by Menso Digital Ltd, a company in the United Kingdom.
- What we collect: what the game needs to work. That covers your game account, your username, your flips and scores, the coins you earn, whether you bought the ad-free version, and technical data that keeps the app working and safe.
- What we do not collect: your real name, phone number, contacts, photos, precise location or payment card details.
- The game is free. The only thing you can buy is an optional one-time purchase that removes ads. It is sold only in the App Store and Google Play. If your account is linked, it also applies on the web.
- Coins are not money. They cannot be bought, sold, sent to others or cashed out.
- Ads: the free version shows ads. Ads are personalised only if you are 18 or over and you agree where the law requires it. If you are under 18, ads are never personalised and we never ask to track you.
- Under 13: you cannot create an account. You can only use offline practice flips. We do not collect or store personal data about you.
- You are in control: you can download your data, change your choices or delete your account from Settings at any time.
- Questions: [email protected]
The full policy follows.
1. Who is responsible for your data
The controller is Menso Digital Ltd, Company No. 17010102, registered with the UK Information Commissioner's Office under ZC089517, Suite 10477, 5 Brayford Square, London E1 0SG, United Kingdom.
Menso Digital Ltd is the controller under the UK GDPR, the EU GDPR and the Turkish Personal Data Protection Law No. 6698 (KVKK).
Contact for data protection requests under these laws, and for support and everything else: [email protected]. You can also write to the postal address above.
We have not appointed a Data Protection Officer because the law does not require one for our processing. Our privacy lead can be reached at [email protected].
This policy covers the FlipACoin app for iOS and Android (my.flipacoin) and the website and web app at flipacoin.my, including the link sub-domains go.flipacoin.my and l.flipacoin.my. Together these are "the service".
2. What data we process and why
Our servers run on machines we rent from Hetzner in Helsinki, Finland (EU). The database, sign-in system, product analytics, feature flags, error logging and monitoring on those machines are our own systems, not third-party services. Hetzner hosts the machines for us as our processor.
2.1 Data inventory
| # | Category | Examples | Purpose | Legal basis (UK/EU GDPR Art. 6 · KVKK Art. 5) | Where / who processes it |
|---|---|---|---|---|---|
| 1 | Account data | Internal user ID; guest account ID; username and display name; email address (only if you link email); the identifier Apple or Google returns if you sign in with them (with Sign in with Apple this may be a private relay email); language; the country you choose; age band (we store the band, not your date of birth) | Create and run your account, sign you in, recover your account, apply age-appropriate settings | Contract; legal obligation (age-appropriate design) | Our servers (Hetzner, Finland); Apple or Google for sign-in; SendGrid for sign-in codes (row 8) |
| 2 | Game data | Guesses, flip results, streaks, XP, levels, matches and rooms you joined, Global Flip participation, leaderboard positions, quests, achievements | Run the game, show your history and rankings | Contract | Our servers |
| 3 | Fairness records | Server seed hash and revealed seed, client seed, nonce and result for each flip | Let anyone check that each flip was fair, and investigate disputes | Contract; legitimate interests (integrity, dispute handling) | Our servers |
| 4 | Virtual coins and items | Coin ledger entries (earned and spent), cosmetics you unlocked, equipped coin theme | Keep your balance and items correct | Contract | Our servers |
| 5 | Content you create | Username, Decision Mode questions and options, room or group names, preset phrases and emoji you send in matches and spectator rooms | Show your content to the people you choose and moderate it | Contract; legitimate interests (safety) | Our servers |
| 6 | Social and safety data | Friends, people you blocked, reports you send or receive, moderation decisions, warnings, suspensions and appeals | Keep the community safe and meet our duties under the UK Online Safety Act and the EU Digital Services Act | Legal obligation; legitimate interests (safety, preventing abuse) | Our servers |
| 7 | Purchase of the ad-free version | Product, price, currency, store transaction ID, refunds. The ad-free version is sold only in the App Store and Google Play; there are no purchases on the website. We never see or store card details. | Deliver and restore the purchase, handle refunds, keep accounting records | Contract; legal obligation (tax and accounting) | Apple (App Store Server API and notifications); Google (Play Developer API and real-time notifications); our servers |
| 8 | Communications | Emails we send (sign-in codes, receipts, important notices); your messages to us | Sign-in, service messages, support | Contract; legitimate interests (answering you) | SendGrid (Twilio Inc.) for email delivery; our servers |
| 9 | Push notifications | Firebase Cloud Messaging token, platform, language | Send the notifications you allow (match invites, round reminders) | Your device permission; contract | Google Firebase Cloud Messaging; our servers |
| 10 | Device integrity | App Attest and DeviceCheck tokens (iOS) and Play Integrity tokens (Android), handled through Firebase App Check; a risk score built from them and from account signals | Block bots, cheating, multiple accounts and reward farming | Legitimate interests (security, fraud prevention) | Google Firebase App Check, Apple, Google Play; our servers |
| 11 | Crash reports | Stack trace, app state at the crash, device model, OS version, app version and a Crashlytics installation ID. We do not attach your account ID or username. | Find and fix crashes | Legitimate interests (keeping the app working). You can switch this off in Settings → Privacy. Not used for under-13s. | Google Firebase Crashlytics |
| 12 | Product analytics (first-party) | Pseudonymous in-app events (screens, taps, game steps), app version, device type, country. Your IP address is used only to work out your country and is then discarded. | Understand how the app is used, fix problems and improve it, run A/B tests | In the apps: legitimate interests (improving the service). You can switch it off at any time in Settings → Privacy → Product analytics. On the website: only with your consent. Not used for under-13s. | Our own servers only. Never shared with advertisers. |
| 13 | Advertising | Advertising identifier (Android advertising ID or app set ID; on iOS the IDFA only if you are 18 or over and allow tracking), IP address and the approximate location derived from it, ad interactions, device and diagnostic data, your consent choices (TCF string) | Choose which network shows each ad, show ads, measure them, prevent ad fraud, give rewards for rewarded ads (checked by our server) | Showing non-personalised ads: legitimate interests (keeping the service free). In the UK, EEA and Switzerland, storing or reading information on your device for ads needs your consent, collected through Google's consent form. If you do not consent, only limited ads that do not use device storage for ads are shown. Personalised ads (18+ only): your consent in the UK, EEA, Switzerland and Türkiye; on iOS also Apple's tracking permission; in US states, you can opt out. Under 18: never personalised. | Google AdMob and the mediation networks in section 4.1 |
| 14 | Ad measurement | Google Analytics for Firebase: app-instance ID, advertising ID, events such as first open and purchase, approximate location from IP | Measure which ad campaigns bring new players. Used only for this, only for players aged 18 or over. | Consent in the UK, EEA, Switzerland and Türkiye. On iOS, only if you allow tracking. Elsewhere on Android, you can opt out in Settings → Privacy. | Google Analytics for Firebase (data kept for 2 months) |
| 15 | Invites and attribution | Invite code, the link you came from, Google Play Install Referrer (Android), the time of the click and install | Credit invites, prevent invite fraud, measure where new players come from. We do not fingerprint devices and we use no third-party attribution partner. | Legitimate interests (invites) | Our servers; Google Play |
| 16 | Website | Strictly necessary cookies and local storage; analytics only with consent. No ads and no advertising cookies on the website at launch. | See the Cookie Policy | Consent (non-essential); legitimate interests (essential) | Cloudflare; see the Cookie Policy |
| 17 | Security and technical logs | IP address, request metadata, error logs, firewall and bot-protection events | Keep the service secure and available | Legitimate interests (security) | Cloudflare (CDN, DNS, DDoS and bot protection); our servers |
| 18 | Backups | Encrypted copies of our database | Recover from failures | Legitimate interests | Hetzner Storage Box (EU) and Cloudflare R2, encrypted before upload |
Legal bases
We rely on the following bases under UK and EU GDPR Art. 6 and the equivalent provisions of KVKK Art. 5:
- performance of a contract: running your account, the game and the ad-free version you bought
- legal obligation: tax and accounting records, age-appropriate design, online safety duties and answering lawful requests
- legitimate interests: security, fraud and cheat prevention, fair play, crash reports, first-party analytics in the apps, non-personalised ads and invites. You can object to these at any time (section 7).
- consent: device storage for ads in the UK, EEA and Switzerland, personalised ads and ad measurement (adults only), website analytics, and marketing. For users in Türkiye this is explicit consent (açık rıza) under KVKK Art. 5(1).
2.2 What we do not do
- We do not sell your personal data.
- We do not collect precise location, contacts, photos, microphone or camera data.
- We do not use biometric data.
- We do not fingerprint devices to identify you.
- We do not make decisions with legal or similarly significant effects about you solely by automated means. Our anti-fraud system can flag an account or hold back rewards. A person reviews every suspension, and you can ask for a person to review a held reward. You can always appeal (section 9).
3. Children and teens
FlipACoin is not directed at children under 13. We follow the UK ICO Age Appropriate Design Code (Children's Code).
Age check first. When the app first opens, it asks for your year and month of birth in a neutral way. It does this before any advertising, analytics, crash-reporting or attribution tool starts. We keep only the age band. Where Apple or Google give us an age signal for your device, we use it too, and we apply the younger result.
Under 13:
- You cannot create an account or play online.
- You can use offline practice mode. Practice flips are not saved, earn no coins and are not sent to us.
- No advertising, analytics, crash-reporting or attribution tool is started. We do not collect or store personal data about you. The app may still contact our servers to check for app updates, and that request is used only for that purpose.
- A short lock on the device stops the age being changed straight away.
13 to 17:
- High-privacy settings are on by default.
- Ads are never personalised. We tell Google that you are under the age of consent, request non-personalised ads only, ask that your data is not sold or shared, and allow teen-suitable ad content only. Google passes these settings to the mediation networks, and Meta Audience Network is never used for you. You do not see the ad consent form.
- We never show Apple's tracking prompt and never read the IDFA.
- No ad-measurement analytics (row 14) and no paid-campaign attribution.
- No profiling for advertising.
- Communication with other players is limited to preset phrases and emoji.
- Your username is not shown in the public "recent winners" feed. You appear as "a player from" your chosen country.
- Notifications stay off until you turn them on.
- Purchases are possible only in the apps and go through Apple's or Google's family controls (Ask to Buy, Family Link).
We apply these rules to everyone under 18 in every country, so we do not rely on consent from anyone under 18 for any optional processing.
If we learn that an account belongs to a child under 13, we close it and delete its data. To tell us about such an account, write to [email protected].
Parents and guardians can contact [email protected] about a teen's account, including to ask us to delete it.
4. Who we share data with
We share data only with the providers below. Each receives only what it needs and is bound by a data processing contract, or acts as an independent controller for its own service.
| Provider | Role | What they receive | Location / transfer safeguard |
|---|---|---|---|
| Hetzner Online GmbH | Hosting and backups (processor) | All server-side data (stored only) | Finland and Germany (EU) |
| Cloudflare, Inc. | CDN, DNS, security, email routing, backup storage (processor) | IP and request data; encrypted backups | Global network; EU Standard Contractual Clauses, UK Addendum, EU-US Data Privacy Framework |
| Google (Firebase Cloud Messaging, Crashlytics, App Check) | Processor | Rows 9, 10, 11 | Google Ireland Ltd and Google LLC; Standard Contractual Clauses and Data Privacy Framework |
| Google (Analytics for Firebase, linked to Google Ads for ad measurement) | Independent controller for ad measurement | Row 14, adults only, with consent where required | As above |
| Google AdMob and Google's consent form (UMP) | Main ad provider and mediation platform, consent form; independent controller for ads | Row 13 | Google Ireland Ltd and Google LLC; Standard Contractual Clauses and Data Privacy Framework |
| Unity, Liftoff, Meta Audience Network | Ads through AdMob mediation; independent controllers | Row 13, only with consent where required | See section 4.1; Standard Contractual Clauses and UK Addendum, or the Data Privacy Framework where certified |
| Apple | Sign in with Apple, App Store purchases, App Attest | Rows 1, 7, 10 | Apple's own terms |
| Google Play | Google sign-in, Play purchases, Play Integrity, Install Referrer | Rows 1, 7, 10, 15 | Google's own terms |
| Twilio Inc. (SendGrid) | Email delivery (processor) | Email address, email content | US; Standard Contractual Clauses and Data Privacy Framework |
We may also disclose data when the law requires it (for example to police, regulators or a court), to protect people's safety or our legal rights, or to a buyer or successor if our business is sold or reorganised. You would be told before your data falls under a different policy.
4.1 Ad networks
Ads in the apps are served by Google AdMob. AdMob mediation can also ask the other networks below to fill an ad slot. Google passes your consent choices and age settings to every network. Each network is an independent controller for its own ad processing and applies its own privacy policy. There are no ads on the website at launch.
| Network | Company | Privacy policy |
|---|---|---|
| Google AdMob (ads and mediation) | Google Ireland Ltd and Google LLC | https://policies.google.com/privacy and https://policies.google.com/technologies/partner-sites |
| Unity Ads | Unity Technologies, USA | https://unity.com/legal/game-player-and-app-user-privacy-policy |
| Liftoff (Vungle) | Liftoff Mobile, Inc., USA | https://liftoff.io/privacy-policy/ |
| Meta Audience Network | Meta Platforms Ireland Ltd and Meta Platforms, Inc. | https://www.facebook.com/privacy/policy/ |
Before we add another network, we name it here and in the consent form.
5. International transfers
Your data is stored in the EU (Finland). The controller is in the UK.
- Transfers from the EU to the UK rely on the European Commission's adequacy decision for the UK.
- Transfers to other countries rely on adequacy decisions or regulations where they exist (for example the EU-US Data Privacy Framework and its UK Extension), and otherwise on the UK International Data Transfer Addendum or the EU Standard Contractual Clauses.
- The ad networks in section 4.1 receive ad data in the USA and other countries. These transfers rely on the Data Privacy Framework where the network is certified, and otherwise on the EU Standard Contractual Clauses and the UK Addendum.
- For users in Türkiye, transfers abroad rely on KVKK Art. 9, using the standard contracts published by the Personal Data Protection Authority. We notify the Authority of each signed standard contract within five business days.
Write to [email protected] for a copy of the relevant safeguards.
6. How long we keep data
| Data | Retention |
|---|---|
| Account, profile, game data, coin ledger, items | While your account is open. Deleted or irreversibly anonymised within 30 days after the deletion grace period ends. |
| Inactive guest accounts (never linked to a sign-in method) | Deleted after 12 months without use |
| Fairness records | 24 months, then anonymised. They stay checkable but are no longer linked to you. |
| Decision Mode content, room names | Until you delete them or your account. Moderation may remove public items earlier. |
| Reports, moderation and enforcement records | 12 months after the case is closed. Longer only if needed for a legal claim or to stop a banned person returning. |
| Purchase, invoice and tax records | 6 years (UK tax and accounting law), or longer if another law requires it |
| Consent records (ads, cookies, KVKK, marketing) | While your account is open, plus 3 years as proof |
| Push tokens | Until they expire, you sign out or you delete your account |
| First-party analytics events | 13 months, then aggregated so they no longer identify anyone |
| Google Analytics for Firebase (ad measurement) | 2 months |
| Ad consent choices on your device (UMP and TCF string) | Until you change them or delete the app; the consent form asks again when the list of networks changes |
| Ad data held by Google and each network | Set by each network; see its privacy policy in section 4.1 |
| Crash reports (Crashlytics) | About 90 days (Google's setting) |
| Invite click records | 90 days |
| Who invited you | While your account is open |
| Messages to us | 2 years after the last message |
| Technical and security logs | 30 days |
| Backups | Deleted data stays in encrypted backups until they are overwritten, within 35 days. Backups are used only to restore the service. |
| Under-13 offline practice | Stays only on the device. Nothing is sent to us. |
7. Your rights
Under UK GDPR, EU GDPR and KVKK Art. 11 (subject to legal conditions), you can:
- access your data and get a copy
- correct it
- erase it
- restrict processing
- object to processing, including at any time to processing based on legitimate interests and to direct marketing
- take your data with you (portability)
- withdraw consent at any time. This does not affect processing that already took place.
- under KVKK, learn whether your data is processed and who it was transferred to, and ask for the consequences of unlawful processing to be remedied
How to use your rights:
| What you want to do | Where |
|---|---|
| Delete your account | In the app: Settings → Account → Delete account. On the web: https://flipacoin.my/delete-account |
| Download your data | Settings → Privacy → Download my data, or email [email protected] |
| Change ad, analytics, crash-report and notification choices | Settings → Privacy. Settings → Privacy → Ad choices reopens the consent form. On iOS you can also change tracking in iOS Settings → Privacy & Security → Tracking. |
| Anything else | [email protected] |
We reply within one month. For complex requests this can be extended by two further months, and we will tell you if so. For users in Türkiye the deadline is 30 days. We may ask you to confirm that the account is yours.
Complaints. You can complain to the UK Information Commissioner's Office (ico.org.uk), to the data protection authority where you live or work in the EU, or to the Kişisel Verileri Koruma Kurumu in Türkiye. We would be grateful for the chance to resolve your concern first.
US residents. We do not sell personal data for money. Some US state laws treat personalised advertising as "sharing" or "targeted advertising". You can opt out at Settings → Privacy → Ad choices, or on our website through the Your Privacy Choices link in the footer. We honour Global Privacy Control signals on the website. We never personalise ads for anyone under 18. You can use your other state-law rights (access, deletion, correction) as described above, and you may appeal a refusal by writing to [email protected] with the subject "Privacy appeal".
8. Security
We protect your data with encryption in transit (TLS) and at rest, encrypted off-site backups, staff access based on roles behind single sign-on and multi-factor authentication, an audit log of staff actions, database row-level security and device integrity checks.
No system is completely secure. If a personal data breach puts you at risk, we will tell you and the competent authority (the ICO within 72 hours, and authorities in other countries where required). To report a security issue, write to [email protected].
9. Moderation and automated tools
Usernames, room names and Decision Mode text are checked automatically against a list of prohibited words. Reported content is reviewed by a person.
Our anti-fraud system uses device integrity results and account signals to spot bots and multiple accounts. It may delay or hold back rewards automatically. Suspensions are always confirmed by a person. You can appeal any decision (see the Community Guidelines).
10. Marketing
- We send marketing emails or marketing push notifications only if you are 18 or over and opt in. You can opt out at any time in Settings or through the link in each email.
- Service messages such as sign-in codes and receipts are not marketing.
- In Türkiye, we send commercial electronic messages only with your prior consent, recorded in the İYS (Message Management System).
11. Changes to this policy
We will post updates here and change the effective date. We will tell you in the app or by email before material changes take effect.
12. Contact
Menso Digital Ltd, Suite 10477, 5 Brayford Square, London E1 0SG, United Kingdom · [email protected]
Annex A: KVKK information notice (Türkiye)
For users in Türkiye, the information required by KVKK Art. 10 (the data controller, the purposes, the recipients and the purposes of transfer, the method of collection, the legal reasons and your rights) is given in sections 1 to 7 above.
Method of collection: electronically, through the app, the website and the tools listed in section 4.
Explicit consents: the explicit consent texts for personalised advertising, ad measurement and commercial electronic messages are shown separately at the point of consent. They are not part of this notice, and saying no does not stop you using the service.
Applications under KVKK Art. 13: send them to [email protected] or in writing to our postal address in section 1. We reply within 30 days.